Is your site an island that prospects are unlikely to discover? Wouldn’t you like it to be an active hub with search engines effectively directing your prospects to it? If you want visitors and don’t want to waste your money on a pay-per-click marketing campaign, you need to to optimize your site for the search engines.
Although there are many mysteries to the Google algorithm and, of course, other search engines, there are certain methods that most search engine optimization gurus agree on.
1. Discover the golden nugget key phrases
Do not begin anything till you discover the money-producing keywords you want to optimize your website for. Look for characteristics in your keywords.
• Your prospects are typing these keywords into the search engines.
• These keywords attract visitors.
• They convert visitors into product sales.
• They are not overly competitive. Hint: ask if your site has a chance to win the battle for this keyword or keyword phrase and rise to the top three search-engine results where the action happens.
You won’t know which keywords are worth investing your time in till you conduct thorough research and crunch the numbers.
2. Write keyword rich copy
Now you have a list of profitable keywords. It is time for keyword-rich website copywriting. Write for your prospects first and search engines second. Sprinkle in the keywords in all the correct spots.
3. Do it again and again
Search engines like content. Lots of it. And they like to see that the content on your website is often refreshed. So you have to have a strategy to add to your site. You can write additional pages that provide more in-depth insights into your organization’s offering, or you can add a blog to showcase your knowledge. Ideally you should do both.
4. Make your website search-engine friendly
Your website needs to be search-engine friendly. For instance, it ought to be effortless for the search engines to figure out which words are most important on your website.
Search engines can’t read photos so you need to have alt tags that clue them in on what a picture of image is about. In addition, you want header tags that alert the search engine to words included in the header and sub heads. This tells them that those keyword phrases are critical.
5. Invite the crawlers
Before the search engines let your target audience know your website is out there, you have to invite the search-engine spiders to crawl your website. So submit your website to Google, Yahoo, Bing and more.
6. Link it Up
You have to do all that stuff I just told you about. But the biggest payoff is when you inspire other sites to link to you. Each and every link you attain is a vote from another website that says “this website has some cool things going on—check it out.” The search engines like sites that are popular.
7. Get Listed
You ought to also enter your website for a listing in DMOZ and Yahoo. Unlike Google, DMOZ doesn’t send a bunch of spiders to look at your website. It sends real people. They make certain you have original material and that what you wrote in your submission matches with what your website delivers. Many links can be generated by this submission, but since we’re talking real people, it takes time. So submit your website now.
If you want help, employ a website copywriting guru who is skilled in copywriting for SEO.
To learn more watch the video below: